![]() Jobs was the fox, after all, and PARC was the henhouse. So Jobs proposed a deal: he would allow Xerox to buy 100,000 shares of his company for a million dollars-it's highly anticipated initial public offering (IPO) was just a year away-if PARC would "open its kimono." A lot of haggling ensued. Everyone in the Valley wanted a piece of it. If you were obsessed with the future in the seventies, you were obsessed with Xerox PARC, which was why the young Steve Jobs had driven to Coyote Hill Road.Īpple was already one of the hot¬test tech firms in the country. All around were scores of the other chip designers, software firms, venture capitalists, and hardware-makers.A visitor to PARC, taking in that view, could easily imagine that it was the computer world's castle, lording over the valley below-and, at the time, this wasn't far from the truth.In 1970, Xerox had assembled the world's greatest computer engineers and programmers, and for the next ten years they had an unparalleled run of innovation and invention. To the north was Hewlett-Packard's sprawling campus. ![]() ![]() To the northwest was Stanford University's Hoover Tower. It was, and remains, on Coyote Hill Road, in Palo Alto, nestled in the foothills on the edge of town, in a long, low concrete building, with enormous terraces looking out over the jewels of Silicon Valley. His name was Steve Jobs.Xerox PARC was the innovation arm of the Xerox Corporation. He was the co-founder of a small computer startup down the road, in Cupertino. In late 1979, a 24-four-year-old entrepreneur paid a visit to a research centre in Silicon Valley called Xerox PARC. Arthur Lok Jack Graduate School of Business ![]()
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